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Catalyst, Leadership
Yesterday was Valentine’s Day.

As always, some people make a really big deal out of it, spending small fortunes on flowers, chocolates, gifts, and dinner out. Proclaiming their love as publicly as possible as an expression of romance.

As always, others point out that Valentine’s is a fabricated holiday that really doesn’t reflect the true story of St. Valentine, and serves mostly to guilt people into unnecessary stereotypical purchases. They claim that they don’t need a nudge from a consumer driven date to demonstrate their feelings.

I can’t help but wonder if those who criticize the holiday really are regularly showing their partners how much they love them. 

The simple truth is that, as artificial as it may be, many of us benefit from the reminder.

The nudge works.

Like romance in an intimate relationship, organizations are better, richer, and stronger when they celebrate their successes. And like romance, celebration is easily and often overlooked.

This is true in many areas of our lives. We are intentional about building habits and rituals that regularly remind us of the things we believe are important. So we have an annual physical, schedule date nights, set reminders on our phones, and wear accessories that nudge us to pay attention and take action.

For me, that’s a big part of going to church.

Some leaders don’t fully appreciate the significant impact skilled celebration can bring for their organization. And few consistently make it a priority. It’s easier to invest ourselves in problem solving and strategy sessions than in leading a culture that brings out the best in people. 

But every organization is better when leaders leverage the power of celebration.

I was honoured last year when a leader I respect asked me to be his “celebration coach”. He wants me to remind him to celebrate the things that matter, and to help him to do it well. He needs the nudge.

So whether you like Valentine’s Day or not, it’s a good idea to find some way to remind yourself to show your love for the people you care about.

And if you want to lead your organization to be healthy, vibrant, and as impactful as possible, you need to find a way to ensure that you don’t take celebration for granted. You might even want to find yourself a coach.

Catalyst offers workshops in Celebration for leaders, teams, and organizations. Contact us for more information.
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