30 Seconds or Less

I like long conversations, but I hate wasting time. One of the great challenges for nonprofit leaders is to communicate the purpose and value of their organization quickly, clearly, and with strong appeal. It’s often called “the elevator speech”. I just finished reading a book that has a bunch of simple, practical helps for effective communication that relates not only to the fundraising pitch but to all kinds of regular human interactions. “How to Get Your Point Across in 30 Seconds or Less” by Milo Frank is the kind of book I would usually pass by because I’ve been told many times that I’m a good communicator, but this week I’ve realised that I’ve missed some opportunities because I wasn’t clear and concise enough. I’m probably not alone in that. It’s not a fancy resource and having it on your shelf won’t impress anyone; but if you want to get a response from people, professionally or personally, it’s worth the hour or so it takes to read.