Leadership, Vision

Jargon Jell*o

I have a strong love/hate relationship with Mission Statements. I love the value that a simple, sincere, and properly communicated and enacted one can make to an individual or organization. I hate how useless, generic, and uninspired they so often become. Even Weird Al Yankovic agrees If your average elementary school student can’t understand it you don’t have  Mission Statement, you have jargon Jell*o. A congealed mass of somewhat impressive phrases that jiggle around sweetly but have no meaningful substance. Start over.